Bio
Bobby Brackins makes hip-hop fun again.
His first single, "143" (Featuring Ray J), burns with the kind of energy that ignites dance floors everywhere. The track blends a sexy synth bounce with Brackins' fiery flow, creating an intoxicatingly infectious tune. From his smooth and slick verse to Ray J's massive pop hook, "143" serves as a launching pad signaling Brackins' arrival on the scene, and it's going to be a party worldwide. With a full-length debut for Universal Republic/Tycoon Status on the docket for later this year and tons of shows ahead, Brackins will bring a good time everywhere he goes.
"143" is a text message code for "I Love You," but it means so much more to the Los Angeles-based MC.
"The song's basically about living life, going out, being with your friends and flirting with girls-it's just all about fun," he declares. "We've got one life to live, and I tell myself to make the most of every moment. You can party to this song, you can pre-game to it or you can vibe to it. It's a vibrant colorful track about having a good time."
After becoming a sensation in the Bay Area, "143" caught the attention of Universal Republic in April 2010, and Brackins was immediately signed. Since then, "143" has quickly shot up Rhythmic, Urban and Top 40 charts, instantly becoming a radio sensation. The video is in constant rotation on MTV Jams and BET, having premiered on tastemaker show, 106 & Park.
Paired with urban superstar Ray J, Brackins manages to shine immensely in his own right on "143." Brackins initially wrote and performed the song solo, but Ray J heard it and just had to be a part of it. On the single, Ray J accents the Brackins-penned hook with his signature style.
Brackins adds, "Ray J blessed the song with his whole swagger and persona. I'm a fan of Ray J's music and character. We're both giving our all on '143,' and the chemistry just works out perfectly."
Born in Oakland, Brackins proudly upholds the traditions of Bay Area hip hop established by the likes of Too $hort and E-40. He's got the style, substance and sense of humor that NorCal rap has always been known for mixed with a distinct flare. He possesses a deep understanding of pop music, embracing the music of legends like Michael Jackson and studying it. He knows the genre inside and out, and that's what has made "143" a veritable sensation. Plus, it's invigorated a large audience of young females. When he plays shows in NorCal, girls hunt him down for pictures and autographs. He receives hundreds of requests weekly via Twitter and Facebook for personalized "143" signs. He's the scene's newest heartthrob...
In addition to the undying allegiance of the girls his music has wooed, the Bay Area has also been good to Brackins. At only 17-years-old, he started a successful group alongside "143" producer Nic Nac called Go Dav. They became a local favorite with their single "Ride Or Die Chick" receiving heavy spins on numerous NorCal radio stations and introducing the world to the artist and producer. Brackins then independently dropped his first solo single, "Skinny Jeans" in December 2009, and the area radio stations began spinning it in regular rotation. With "143" now scorching the charts, the 20-year-old Nic Nac is working with Brackins on the entire album.
About his roots, he comments, "I definitely listen to Bay Area legends like Too $hort and E-40 a lot, but I also love Marvin Gaye, Bob Marley and Sam Cooke. My music's eclectic because I have such a diverse taste. I want to leave a legacy like my favorite artists did."
Brackins has possessed a profound passion for music since he was a kid -- he started to rap at a very young age and never looked back. "Ever since I was in elementary school, I've had a journal that I'd write songs in. I always loved to write, and I'd rap at school with my friends. I never knew it was going to be my career, but I always had a passion for it."
He still keeps a journal, and it's been the starting point for banging new tracks such as "She's Ready," "XOXO" and "All I Need Is You." With an anything-goes mentality, the music segues from horns to orchestral keys to acoustic guitars as Brackins blazes through clever rhymes, writing every hook and verse himself. The songs come together for one unforgettable ride on his debut.
"I want the album to be like an auditory movie," says Brackins. "It's about making the most of your time on earth and enjoying everything. The music has a unique free spirit."
Ultimately, life is all about music for Brackins-just like it was when he first started penning songs in that notebook. "I'm in the studio every day because I never want to stop creating original music," he continues. "I don't want to fall into any type of mode either; I just want to be me. I think people will respect that because the music is different. Everybody that comes to our shows has fun. We like to rock out, and I make sure everyone takes a memory home."
Those memories will certainly keep everyone dancing and singing along to Bobby Brackins.
His first single, "143" (Featuring Ray J), burns with the kind of energy that ignites dance floors everywhere. The track blends a sexy synth bounce with Brackins' fiery flow, creating an intoxicatingly infectious tune. From his smooth and slick verse to Ray J's massive pop hook, "143" serves as a launching pad signaling Brackins' arrival on the scene, and it's going to be a party worldwide. With a full-length debut for Universal Republic/Tycoon Status on the docket for later this year and tons of shows ahead, Brackins will bring a good time everywhere he goes.
"143" is a text message code for "I Love You," but it means so much more to the Los Angeles-based MC.
"The song's basically about living life, going out, being with your friends and flirting with girls-it's just all about fun," he declares. "We've got one life to live, and I tell myself to make the most of every moment. You can party to this song, you can pre-game to it or you can vibe to it. It's a vibrant colorful track about having a good time."
After becoming a sensation in the Bay Area, "143" caught the attention of Universal Republic in April 2010, and Brackins was immediately signed. Since then, "143" has quickly shot up Rhythmic, Urban and Top 40 charts, instantly becoming a radio sensation. The video is in constant rotation on MTV Jams and BET, having premiered on tastemaker show, 106 & Park.
Paired with urban superstar Ray J, Brackins manages to shine immensely in his own right on "143." Brackins initially wrote and performed the song solo, but Ray J heard it and just had to be a part of it. On the single, Ray J accents the Brackins-penned hook with his signature style.
Brackins adds, "Ray J blessed the song with his whole swagger and persona. I'm a fan of Ray J's music and character. We're both giving our all on '143,' and the chemistry just works out perfectly."
Born in Oakland, Brackins proudly upholds the traditions of Bay Area hip hop established by the likes of Too $hort and E-40. He's got the style, substance and sense of humor that NorCal rap has always been known for mixed with a distinct flare. He possesses a deep understanding of pop music, embracing the music of legends like Michael Jackson and studying it. He knows the genre inside and out, and that's what has made "143" a veritable sensation. Plus, it's invigorated a large audience of young females. When he plays shows in NorCal, girls hunt him down for pictures and autographs. He receives hundreds of requests weekly via Twitter and Facebook for personalized "143" signs. He's the scene's newest heartthrob...
In addition to the undying allegiance of the girls his music has wooed, the Bay Area has also been good to Brackins. At only 17-years-old, he started a successful group alongside "143" producer Nic Nac called Go Dav. They became a local favorite with their single "Ride Or Die Chick" receiving heavy spins on numerous NorCal radio stations and introducing the world to the artist and producer. Brackins then independently dropped his first solo single, "Skinny Jeans" in December 2009, and the area radio stations began spinning it in regular rotation. With "143" now scorching the charts, the 20-year-old Nic Nac is working with Brackins on the entire album.
About his roots, he comments, "I definitely listen to Bay Area legends like Too $hort and E-40 a lot, but I also love Marvin Gaye, Bob Marley and Sam Cooke. My music's eclectic because I have such a diverse taste. I want to leave a legacy like my favorite artists did."
Brackins has possessed a profound passion for music since he was a kid -- he started to rap at a very young age and never looked back. "Ever since I was in elementary school, I've had a journal that I'd write songs in. I always loved to write, and I'd rap at school with my friends. I never knew it was going to be my career, but I always had a passion for it."
He still keeps a journal, and it's been the starting point for banging new tracks such as "She's Ready," "XOXO" and "All I Need Is You." With an anything-goes mentality, the music segues from horns to orchestral keys to acoustic guitars as Brackins blazes through clever rhymes, writing every hook and verse himself. The songs come together for one unforgettable ride on his debut.
"I want the album to be like an auditory movie," says Brackins. "It's about making the most of your time on earth and enjoying everything. The music has a unique free spirit."
Ultimately, life is all about music for Brackins-just like it was when he first started penning songs in that notebook. "I'm in the studio every day because I never want to stop creating original music," he continues. "I don't want to fall into any type of mode either; I just want to be me. I think people will respect that because the music is different. Everybody that comes to our shows has fun. We like to rock out, and I make sure everyone takes a memory home."
Those memories will certainly keep everyone dancing and singing along to Bobby Brackins.
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